The Logo

The Idea

To represent a person, seeking enlightenment, healing, and/or understanding a deeper connection of self within the Universe.

The Zen Circle

The Zen Circle, or the Ensō symbolizes absolute enlightenment, strength, elegance, the universe, and Mu (the void).

The OM

A sacred sound, and spiritual icon. It refers to soul, self within and ultimate reality, entirety of the universe, truth, divine, supreme spirit, cosmic principles, knowledge. It is a sacred spiritual incantation made before and during the recitation of spiritual texts, private prayers, rites of passage, and Yoga. For many, it is the sum of what binds us with the sacred universe within ourselves.

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' Stay Mindful '

What Is Mindfulness?

Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us. While mindfulness is something we all naturally possess, it’s more readily available to us when we practice on a daily basis. 


Whenever you bring awareness to what you’re directly experiencing via your senses, or to your state of mind via your thoughts and emotions, you’re being mindful. And there’s growing research showing that when you train your brain to be mindful, you’re actually remodeling the physical structure of your brain.

The Inspiration

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In the song, 'Great Spirit' by Nahko and Medicine For The People there is a lyric early on that says "Mindful, Stay Mindful..." and this lyric resonated so deeply with me that when the time came, I knew that phrase must become a personal mantra. By definition, to be mindful is to be aware. And, mindfulness being the practice of maintaining a nonjudgmental state of heightened or complete awareness of one's thoughts, emotions, or experiences on a moment-to-moment basis. It just seemed to fit. <3

Never Underestimate The Power Of Intention

By now you're possibly wondering how many buzz phrases we can come up with, right? I promise, this is the last one. Because through our understanding of mindfulness, and living in a way where we bring that philosophy to the forefront of our lives, we found that intention played a huge part in doing so. Intention, and staying mindful have led us on an intense, and wonderful journey that we incorporate into many of our creations. 12 months ago, we made beads at the kitchen table as a hobby project. On our one year anniversary, we opened the doors to our store at 193 River St in Troy, NY.


Like we say - 


"Never Underestimate The Power Of Intention"

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